Is E-E-A-T a ranking factor?

Not directly, and anyone selling you an "E-E-A-T score" is overselling. Google has been explicit that it is a concept raters use to evaluate whether their systems are surfacing good results, not a number in the algorithm. What it does describe accurately is the kind of signal those systems try to approximate — which is why building genuine expertise and trust is still the right strategy, even though there is no dial to turn.

Why should we trust an agency with no case studies?

You should not trust us on results, because we have not shown you any. You can assess us on method — every service page sets out how the work is actually done, what you keep, and when the service is the wrong answer. That is a genuinely harder thing to fake than a testimonial, and it is more useful to you when choosing.

What happens when you do have results?

They go up with the numbers, the timeframe, the starting position and the client's written permission to be named. If a client prefers anonymity we will say "a B2B software company" rather than invent a name, and we will still show the numbers. What we will not do is publish a percentage with no baseline, which is the standard way agency case studies mislead.

We named the agency after a standard. That turned out to be a commitment.

Experience, Expertise, Authoritativeness, Trust. It is the framework Google publishes for judging whether a site deserves to be believed — and it is an uncomfortable thing to point at your own agency.

The obligation

Every agency says it is transparent. So here is the version you can actually check.

Words are cheap and every competitor has the same ones on their site. The four things below are either true of this website or they are not, and you can verify each of them in about two minutes without talking to us.

Our method is published in full

Every service page sets out the actual sequence of work, not a description of outcomes. You can read how we would run your SEO before paying us anything — and take it to another agency if you prefer.

Read any service page

Every service says when not to buy it

There is a "when this is the wrong service" section on all eight pages, naming the situations where we would decline. An agency that can sell you anything eventually will.

See an example

There is no fake proof on this site

No client logos, no testimonials, no result percentages, no partner badges, no star ratings. Not because we are hiding them — because we are new and do not have them yet. Most new agency sites have all five.

You own the work

Ad accounts, source code, creative, credentials, documentation. Written into how we work rather than negotiated at the exit, which is when it is too late.

How engagements run

Our own scorecard

Graded against the standard we named ourselves after. Two of these are genuinely weak right now.

Experience

Weak, publicly

We have done this work. We have not yet published client results that prove it to a stranger, so treat our experience as unevidenced until we do.

Expertise

Judge it directly

Read a service page. Specific method and honest limits are hard to fake, and easy to compare against three competitors in ten minutes.

Authoritativeness

Not yet earned

Authority is conferred by other people, not claimed. We have no press, no citations and no third-party reviews. That takes years and we have not done it.

Trust

Where we compete

Published method, stated limits, client ownership of assets, no fabricated proof. This is the one we can be excellent at from day one, so we are.

The trade-off

What you give up by hiring a new agency.

You give up the reassurance of a reference call with someone who has already taken the risk. That is a real thing to give up and we are not going to pretend otherwise.

What you get instead is a team for whom your outcome is disproportionately important, direct access to the people doing the work rather than an account manager relaying it, and commercial terms that reflect the fact that we are building a reputation rather than trading on one.

If that trade is wrong for your situation — if you need the safety of an established name for internal reasons — that is a legitimate decision and we would rather you made it now than three months in.

Questions

About the name, and the standard.

No. We are an independent agency with no affiliation to Google and no endorsement from them. E-E-A-T is a published concept in Google's Search Quality Rater Guidelines — a public document describing how human raters assess content. We named ourselves after it because it is a good standard, not because we have any relationship with the company that wrote it.

Check the method, then decide.

Every claim on this page is verifiable from the site itself. If any of it does not hold up, tell us.

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