Link Building & Digital PR
Links that survive a manual review.
Links are still the largest single input into how authoritative a domain looks, and they are the part of SEO most likely to get a site penalised. Those two facts are why we show you the sourcing for every link we build rather than reporting a monthly count.
We do not buy links, rent them, or place them on private networks. Not because it never works in the short term, but because the risk sits permanently on your domain and you would be the one explaining it later.
What it covers
The work itself. Not a list of adjectives — the things that actually get done.
Backlink profile audit
What you already have, what is toxic, what is lost, and what competitors have that you do not. Includes an honest read on whether any historical link building is a live liability.
Link gap analysis
Domains linking to two or more competitors but not to you. This is the least speculative prospecting there is — those sites have already demonstrated they will link to someone in your category.
Digital PR campaigns
Story angles built on data you own or research we run, pitched to journalists who cover that beat. The story has to stand up on its own; a link is the by-product of it being worth covering.
Original research and data assets
Surveys, index reports and analyses that give writers something citable. These keep earning links for years, which is why they beat outreach volume over any long horizon.
Linkable tools and calculators
A genuinely useful free tool is the most reliable link magnet in most categories. Our automation and mini-apps service builds them.
Expert commentary and sourcing
Getting your named people quoted as sources. This builds the author-level authority signals that a link to the homepage never will.
Editorial and guest placements
On publications with real editorial standards and real readers, disclosed properly. We will show you the outlet before we pitch it, not after.
Disavow and cleanup
Where a genuinely toxic profile exists, removal outreach first and disavow as a last resort. Disavow is over-prescribed and easy to do damage with.
Sourcing-transparent reporting
Every placement listed with how it was obtained, what was exchanged, and the page it points at. If you cannot audit your own link profile, you cannot assess your own risk.
How we do it
Method, in the order it happens.
You can judge an agency on its process before you have any results to judge it on. That is the point of publishing this.
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Audit what exists
Before building anything we establish whether the current profile is an asset or a liability. Adding good links on top of a toxic foundation does not solve the problem underneath.
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Decide which pages need authority
Links pointed at the homepage rarely move the pages that make money. We identify the specific URLs where authority is the actual constraint, and target those.
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Find the angle before the list
Outreach fails because the pitch has nothing in it. We build the story or the asset first, then find the people who cover that subject.
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Pitch people, not domains
Named journalists and editors who write about this beat, with a reason the story matters now. Volume outreach to scraped contact lists is why nobody answers outreach any more.
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Earn the link as a consequence
The coverage is the product. If the piece would not be worth publishing without the link, we should not be pitching it.
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Show the sourcing
Every placement documented so you, or a future auditor, can see exactly how it was obtained.
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Monitor and protect
Track lost links, reclaim unlinked brand mentions, and watch for negative SEO attacks on the profile.
What you keep
Deliverables that remain yours whether or not we continue.
- A full backlink audit with a liability assessment, not just a metric
- The link gap analysis and prospect research
- Every data asset, survey or research piece produced
- All pitch angles and media lists built during the engagement
- A placement log showing how each link was obtained and what it points at
- Unlinked brand mention and reclamation tracking
- Any disavow file, with the reasoning for each entry
When this is the wrong service
We would rather say this now than three months in.
- You want a fixed number of links per month. That is a quota model, and quotas are what push agencies toward links that are not worth having.
- You need links next week. Earned coverage runs on editorial timelines, which nobody controls.
- There is no story, no data and no tool, and no appetite to create any. Outreach with nothing behind it does not work.
- The site has a technical or content problem that links will not fix. Authority amplifies a page that deserves to rank; it does not rescue one that does not.
- You want us to place links you have already bought elsewhere. We will not attach our process to that.
Before you commit to anything
We publish how we work, what we will not claim, and how an engagement runs, so you can judge us on method rather than on adjectives.
Questions
About Link Building & Digital PR.
Works well with
The services this usually sits beside.
Tell us what is actually stuck.
No proposal until we understand the problem. If this is not the right service for it, we will say so.