Social Media Management
A brand, not a posting schedule.
Most social retainers are priced by output — twelve posts and four reels a month — which guarantees the agency optimises for volume rather than effect. Nobody has ever bought anything because a brand posted consistently.
We would rather run fewer channels properly, measure whether anyone remembers you, and be honest when a platform is not worth your time.
What it covers
The work itself. Not a list of adjectives — the things that actually get done.
Channel selection, including subtraction
Which platforms your audience actually uses, and which you should stop posting to. Most brands run at least one channel out of habit that returns nothing.
Content strategy tied to positioning
Pillars derived from the messaging hierarchy, so social says what the brand says. Without that link, social becomes a separate brand with its own accidental personality.
Production
Short-form video, static, carousel and copy. Where volume is the constraint, our AI UGC service feeds this pipeline directly.
Community management
Replies, DMs and comment moderation with an agreed tone and a documented escalation path. This is where most of the actual brand impression is formed and where most agencies quietly under-invest.
Creator and partnership programmes
Identifying, briefing and managing creators, with disclosure handled properly and performance tracked per creator rather than per campaign.
Social listening
What is being said about you, about competitors, and about the category. Useful for content, and considerably more useful as an early warning system.
Paid amplification
Putting budget behind organic posts that already earned attention, which is almost always a better return than boosting something because it is scheduled.
Crisis and escalation planning
Agreed in advance: who decides, who speaks, what gets deleted and what never does. Written before you need it, because during is too late.
Reporting on effect, not activity
Branded search, direct traffic, saves and shares, assisted conversions and community sentiment. Follower count is reported because you will ask, not because it decides anything.
How we do it
Method, in the order it happens.
You can judge an agency on its process before you have any results to judge it on. That is the point of publishing this.
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Audit and subtract
We start by working out which channels to stop. Freeing the effort spent on a dead platform is usually the fastest improvement available.
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Connect social to the brand decision
Content pillars come from the positioning work, not from a trends deck. This is the difference between a brand presence and a content hobby.
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Establish a real baseline
Branded search, direct traffic and sentiment recorded before we change anything, because follower growth is not evidence of anything on its own.
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Produce against pillars, not a calendar quota
Volume follows from what is worth saying. A schedule with nothing behind it produces filler that costs attention rather than earning it.
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Run community as a first-class job
Response times and tone agreed and staffed. The comments are the product experience for anyone who has not bought yet.
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Amplify what already worked
Paid budget goes behind organic posts that earned engagement on their own, rather than being spread evenly across the calendar.
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Report on memory and pipeline
Branded search lift, direct traffic, assisted conversions and sentiment — measured against the baseline, with the formats that failed included.
What you keep
Deliverables that remain yours whether or not we continue.
- A channel strategy that says explicitly which platforms to stop using
- Content pillars traced back to the positioning and messaging hierarchy
- Every asset produced, as source files
- A community management playbook with tone rules and escalation paths
- A written crisis plan agreed before it is needed
- Creator briefs, contracts and per-creator performance data
- Baseline and ongoing reporting on branded search, sentiment and assisted conversions
When this is the wrong service
We would rather say this now than three months in.
- You want a fixed number of posts per month as the deliverable. That is the model we think is broken.
- Nobody internally can approve a reply within a working day. Community management cannot function on a weekly approval cycle.
- You expect social to drive direct-response sales in a category where it never has. We will say so rather than take the retainer.
- You want follower growth as the primary KPI. Followers can be bought and are largely uncorrelated with revenue.
- The brand cannot tolerate any unscripted public interaction. Social is a conversation, and a brand that cannot have one should not be there.
Before you commit to anything
We publish how we work, what we will not claim, and how an engagement runs, so you can judge us on method rather than on adjectives.
Questions
About Social Media Management.
Tell us what is actually stuck.
No proposal until we understand the problem. If this is not the right service for it, we will say so.