Automations, Dashboards & Mini Apps
If it is repeatable, it should not be manual.
This is the part of the business that has nothing to do with advertising. If a process is repeatable, someone on your team is doing it by hand every week, and that time is worth more than the software costs to replace it.
Three related things live here: automations that remove manual work, dashboards that stop people assembling reports, and small custom apps that do one job your existing tools will not. They are one page because they are usually one conversation.
What it covers
The work itself. Not a list of adjectives — the things that actually get done.
Process mapping
We watch how the work is actually done, not how the documentation says it is done. Almost every automation project finds a step that exists only because someone left three years ago.
Workflow automation
Lead routing, onboarding sequences, approval chains, data syncing between systems, report generation and alerting. Built on your existing stack wherever possible rather than adding another subscription.
System integration
Connecting CRM, ad platforms, analytics, billing, spreadsheets and internal tools so data stops being re-keyed between them.
Live data dashboards
Marketing, sales and operational reporting pulled directly from source systems. Built so the numbers are defined once and mean the same thing to everyone reading them.
Custom mini apps
Small, focused internal tools — a quoting calculator, an inventory checker, a client portal, an approval queue. Things too specific for off-the-shelf software and too small for a development agency to care about.
Public tools and calculators
Customer-facing tools that solve a real problem. These convert well and attract links, which is why our link building service and this one often run together.
AI-assisted workflows
Classification, summarisation, drafting and extraction where the task genuinely suits it — with a human checkpoint anywhere the output affects a customer.
Documentation and handover
Written so your team can maintain, extend or replace what we built. You get the source code and the credentials.
Monitoring
Automations fail silently, which is worse than failing loudly. Everything we build reports when it breaks.
How we do it
Method, in the order it happens.
You can judge an agency on its process before you have any results to judge it on. That is the point of publishing this.
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Find the real bottleneck
We sit with the people doing the work. The process people describe and the process people follow are rarely the same, and the difference is where the time goes.
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Cost the manual version
Hours per week times the rate, so there is a real number to justify the build against. Some tasks genuinely are not worth automating and we will say so.
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Try to solve it without building
A settings change, a template or deleting a step beats custom software every time. We look for that first, even though it is worth less to us.
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Build the smallest version
The narrowest thing that removes the bottleneck, in front of real users quickly. Scope grows once it is in use and the actual gaps are visible.
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Instrument it
Logging and failure alerting from day one. A silent automation that has been broken for six weeks is worse than no automation.
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Hand it over properly
Source code, documentation and a walkthrough. If you can only maintain it through us, we have built you a dependency rather than an asset.
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Review what it actually saved
Measured against the manual cost we established at the start, so the decision to build more is based on evidence.
What you keep
Deliverables that remain yours whether or not we continue.
- Source code and full ownership of everything built
- A process map of how the work is actually done today
- The manual-cost baseline the build was justified against
- Written documentation and a recorded handover walkthrough
- All credentials, accounts and infrastructure in your name
- Failure monitoring and alerting configured and explained
- A measured before-and-after on time saved
When this is the wrong service
We would rather say this now than three months in.
- The process changes every month. Automating an unstable process just makes the instability faster.
- Nobody will own it internally after handover. Unowned automations break quietly and stay broken.
- Off-the-shelf software already does this well. We will point you at it rather than rebuild it worse.
- You need enterprise-scale software engineering. We build small focused tools, and beyond a certain size you need a real development team.
- The underlying problem is organisational rather than technical. Software will encode the dysfunction rather than remove it.
Before you commit to anything
We publish how we work, what we will not claim, and how an engagement runs, so you can judge us on method rather than on adjectives.
Questions
About Automations, Dashboards & Mini Apps.
Tell us what is actually stuck.
No proposal until we understand the problem. If this is not the right service for it, we will say so.